A Family Affair star Joey King and Emily in Paris actor Lucien Laviscount front a new game day inspired campaign for e.

l.f. Cosmetics, promoting the beauty brand's Power Grip Primer. Laviscount commented 'Being a part of this campaign has been such a treat. While I might not have ever expected to appear in a makeup commercial, I think my first being with e.l.f. Cosmetics is the best part! Doing something unexpected and entertaining, especially with a brand that’s known for disrupting norms, has been a highlight of my sports season'.